Articles

Halter: Challenging Convention to Create a Billion-Dollar Business

Halter: Challenging Convention to Create a Billion-Dollar Business

Halter: Challenging Convention to Create a Billion-Dollar Business Sarah Williams
Published on: 26/10/2026

How a New Zealand agritech company challenged an established industry practice, developed a new approach to livestock management and created a platform for international growth.

business strategyinnovationbusiness growth
Every Strategy Carries Risk

Every Strategy Carries Risk

Every Strategy Carries RiskSarah Williams
Published on: 16/09/2026

Strategy isn’t about eliminating risk. It’s about making deliberate choices, understanding the risks, mitigating what you can, and deciding what you’re prepared to accept.

business growthbusiness strategy
We may not be moving away from brand voice. We may be moving away from the idea that a brand should sound like one person.

We may not be moving away from brand voice. We may be moving away from the idea that a brand should sound like one person.

We may not be moving away from brand voice. We may be moving away from the idea that a brand should sound like one person.Sarah Williams
Published on: 15/09/2026

AI can now reproduce polished, consistent brand language almost instantly. So what happens to brand voice when sounding consistent is no longer the point? Perhaps the future isn't one brand voice, but a shared worldview expressed through many human v

transformationbusiness growth
The Three Things Every Business Needs

The Three Things Every Business Needs

The Three Things Every Business NeedsSarah Williams
Published on: 15/09/2026

What makes a business truly successful? Strip away the complexity, and it comes down to three things: problem, position, and profit. Discover how aligning all three creates a stronger, more sustainable business.

businesss strategybusiness growth